报告摘要: Right image or perception of public feelings or opinions toward a dedicated topic is very important for decision makers to formulate policies or take actions. In recent years, emergency management calls for right intervention toward crisis, where the right image of the crisis is a condition. Social psychologists usually undertake a series of investigations to access the interaction mechanisms underneath the common thinking or actions. The design and statistic processing of the questionnaires always require a lot of manpower. In this talk, two supporting technologies, denoted as CorMap and iView, for qualitative meta-synthesis which aims to acquire structuring information, generate assumptions or even just extract common grounds about the wicked problem from the community for further investigation, are addressed and applied to a free-association test on social risk before Beijing 2008 Olympic Games. The iView technology helps to detect the main images toward social risk and also help the analysts in word clustering (coding). The CorMap technology may then be helpful to expose the community and their concerns. Moreover, both technologies enable the visualization of the whole exploratory analytical process, to show how to transform the diverse public opinions into somewhat structured hypotheses from which to take in-depth studies.
相关链接:http://itpe.siit.tu.ac.th/kicss2010/front/show/invited-talks#4